Each year, The Council for Disability Awareness joins forces with others in the insurance industry to raise awareness about the importance of income protection. In 2017, The Council for Disability Awareness executed an exciting campaign heavily focused on millennial adults. Their outreach targeted millennials in two distinct life stages:

  • Younger millennials, recently graduated from college and beginning their careers, and adult lives.
  • Older millennials, reaching life milestones such as marriage, home ownership, and parenthood.

Check out the campaign factsheet

Advisor Email List

Advisors can sign up for CDA email updates by visiting this link: http://eepurl.com/biAAI1

The DIAM campaign  from Life Happens offers you the perfect opportunity to talk to people in your community about their disability insurance needs—at a time when it may already be on their minds. Life Happens offers you a wide range of tools and resources to make that job easier. Explore the different sections to find which materials are right for you.”

Learn More & Get Campaign Materials Here

Disability Insurance Awareness Month is a time when the insurance industry comes together to do something about the enormous gap that exists between Americans’ need for disability insurance and the actual coverage they have.

Disability insurance is the most overlooked of the major types of insurance.

That’s likely because many people think a disabling illness or injury will never happen to them. But according to a Life Happens survey, a person has a three in 10 chance of suffering a disabling illness or injury that would keep them out of work for three months or more during their career.

Advisor Resources

Looking to increase your income protection expertise? Download this handy list of resources.
Disability Insurance Industry Resources

Principal Consumer Awareness

Social media campaign (DI9694)
Approach email (DI8615)
Approach kit (KIT4343 | California KIT4365)
Presentation (DI9831)

Principal Producer Awareness Tools

IDI Marketing Guide (JJ2244). Tip: package with other product materials.
Workshop tools (presentation – DI9584)
Jeopardy-type game DI2564 │California DI2564CA)

Email signature:

May is Disability Insurance Awareness Month. Help your clients protect their story with income protection.

LinkedIn posts:

Everyone’s story is unique. Protect your clients’ story with income protection.

Income protection is important. But don’t just take our word for it. Learn more.

Life can change in a second, be prepared. Learn more about income protection.

Looking for more? Go to www.principal.com/DIAM

Consumer Resources

The CDA consumer campaign “Insure Yourself” is focused primarily on working adults under age 40.
The two infographics below aims to reach two specific, overlapping segments of this group, as follows:

Younger adults / recent graduates.
View infographic: Protect Your Lifestyle with Disability Insurance

Individuals reaching life milestones such as marriage, home ownership or parenthood.
View infographic: Protect Your Plans with Disability Insurance

Download consumer campaign kit
Includes factsheets, infographic preview, sample communications, charts and social media content.

Download infographic social media posts
Graphics based on the new infographics designed to be shared on social media.

Employer Campaign Resources

The CDA concurrently ran a campaign targeted towards small and medium employers, built around an infographic titled “Disability Insurance: A Benefit for All”.

View infographic: Disability Insurance – A Benefit for All

Download employer campaign kit
Includes factsheets, infographic preview, charts and social media content.